In promoting sales of certain items it is beneficial to provide some competitive commercial advantages – to facilitate the acquisition conditions or simply draw buyers’ attention, thus increasing the sales of the product. We know that the main purpose of sales promotion is a substantial increase in sales of goods. Therefore, to achieve the best results, we use three possible actions for sales promotion:
1) promotion of our trade partners;
2) promotion of the consumers;
3) promotion of the sales personnel (in agreement with our partners).